Next month, Dubai-based Emirates airline will be launching a unique new luxury for its first-class passengers: on-board shisha.
The airline, which is known for its luxurious offerings, will include this option alongside pre-existing pampers like its ‘Signature Spa and Onboard Lounges.' Passengers will be able to order a shisha from the on-board menu while at their seat and then smoke in the lounge after the main meal.
"This new service will provide our Middle Eastern passengers with the sort of home comforts they've come to expect on our award-winning airline while presenting those flying to the Middle East for the first time with the opportunity to sample one of the true tastes of Arabia before they've even landed," the Emirates statement declares.
With this new offering, Emirate Airlines has re-defined the concept of on-board luxury.
Airline Shisha Services
Emirates Airlines Now Offers Passengers Everything from Spas to Shisha
Trend Themes
1. In-flight Luxuries - Businesses can create high-end experiences for travelers by offering unique luxury experiences for their passengers.
2. Cultural Immersion - There is an opportunity for businesses to offer passengers a chance to immerse themselves in local cultures through unique experiences and offerings, as Emirates has done with its shisha service.
3. Customization Options - Businesses can create a more personalized experience for passengers by offering a range of customization options, as Emirates does with its on-board shisha service and other personalized offerings.
Industry Implications
1. Airline Industry - Airlines can create new opportunities for revenue and differentiation by offering unique, luxury experiences for their passengers as Emirates has done with its shisha service.
2. Hospitality Industry - Hotels and resorts can take inspiration from Emirates' on-board luxury offerings to create unique cultural experiences and luxurious amenities for their guests.
3. Restaurant Industry - Restaurants can offer unique cultural dining experiences to immerse customers in local culture and create memorable experiences, similarly to how Emirates offers cultural immersions with its shisha service and other on-board luxuries.