The brand new Eminem 'Spacebound' video deserves kudos for a well-conceived superstar stunt music video. The video stars former adult film star and Jill of all trades Sasha Grey as Em's love interest. Showing Grey and Em on a tumultuous road trip, the vid presents Grey receiving the blunt end of Shady's angst as a result of his troubled past with women.
The Eminem 'Spacebound' video progresses with Em unable to control his jealousy, checking Grey's phone for messages when she goes to the bathroom. The argument between the two of them gets physical when they get back leave the restaurant, and the video ends on a shocking moment that will surely be the talk of the Web.
The Eminem 'Spacebound' video comes out at a very successful time for Shady, as his joint ep with longtime pal Royce Da 5'9, 'Bad Meets Evil' debuted at number one last week, selling an impressive 171,000 copies.
Implications - One of the most effective ways a company can establish itself in the minds of consumers is throug elaborate publicity stunts. The stunt should feature a shocking incident that will draw interest from consumers on the brand, as well as the general public and the media. The company risks associating itself with an offensive image, but undoubtedly increases their brand's profile and creates an immediate (and lasting) impact.
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The Eminem 'Spacebound' Vid is Star-Filled and Shocking
Trend Themes
1. Elaborate Publicity Stunts - Opportunity for businesses to establish themselves in consumers' minds through attention-grabbing publicity stunts that generate immediate impact.
2. Celebrity Endorsements in Music Videos - Increasing trend of utilizing well-known celebrities in music videos as a means of attracting attention and creating buzz around the artist.
3. Controversial Content in Music Videos - Growing popularity of music videos that incorporate shocking and provocative elements to captivate audiences and spark discussions.
Industry Implications
1. Entertainment and Media - Opportunity for businesses in the entertainment and media industry to leverage elaborate publicity stunts and controversial content to attract viewership and increase brand exposure.
2. Advertising and Marketing - Increasing demand in the advertising and marketing industry for unique strategies, such as celebrity endorsements in music videos, to create buzz and generate consumer interest.
3. Fashion and Apparel - Fashion and apparel brands can explore collaborations with artists and musicians to incorporate controversial content in music videos, creating a powerful connection between fashion and entertainment.