The 'Pottery Barn Emily & Meritt Collection' is the latest homewear collaboration between the best friend/ stylist duo and Pottery Barn.
Emily Current and Meritt Elliott are friends and business partners known for their stylish and monochromatic aesthetic. The pair founded the denim company 'CURRENT/ELLIOTT' after starting a successful celebrity styling business.
The Pottery Barn Emily & Meritt Collection is the third line they have designed for Pottery Barn (it was preceded by collections for Pottery Barn Kids and PBTeen). The collection features a handful of furniture pieces, bed linens and a generous grouping of decor pieces. Whimsical pieces like the rabbit ear tea stand and a hand-shaped catch-all add a playful touch to the monochromatic line. A shabby chic aesthetic runs throughout the collection and cements the line as a true reflection of the pair's personal style.
Shabby Chic Home Collections
The Pottery Barn Emily & Meritt Collection is Timeless and Versatile
Trend Themes
1. Shabby Chic Aesthetic Trend - The shabby chic aesthetic trend is an opportunity for businesses to create vintage-style home collections that combine elegance and distressed elements.
2. Collaborative Homewear Collections Trend - The trend of collaborating with designers and stylists to create homewear collections provides businesses with opportunities to offer unique and stylish products that appeal to a wider audience.
3. Monochromatic Decor Trend - The monochromatic decor trend presents businesses with opportunities to create sleek and modern home collections that emphasize simplicity and visual harmony.
Industry Implications
1. Home Decor Industry - The home decor industry can leverage the shabby chic aesthetic trend to design and produce a wide range of vintage-inspired furniture, textiles, and decorative items.
2. Fashion Retail Industry - The fashion retail industry can tap into the collaborative homewear collections trend by partnering with designers and stylists to create exclusive and fashionable home collections that complement their existing apparel offerings.
3. Furniture Manufacturing Industry - The furniture manufacturing industry can capitalize on the monochromatic decor trend by creating minimalist, monochromatic furniture pieces that align with consumers' desire for sleek and modern home interiors.