Santa & Cole presents a new collection with the Embracing Light campaign to guide the new product launches in a new artful direction. It is presented in collaboration with Barcelona-based design firm Clara Quintana Studio. The holiday campaign is a carefully curated blend of both its classic products as well as fresh new launches as well with a spotlight on the textile architectures that form the lights.
Sarah Rigarno, FORM + LIGHT's vibrational designer and founder explains, "Light is essential to every unfolding from the natural world to our interior spaces. It is the impetus for all creation and the beginning of physical, mental and emotional well-being, impacting mood, sleep cycles, and cognitive function. Weaving complimentary illumination amid interior environs is essential."
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Trend Themes
1. Artful Holiday Campaigns - Santa & Cole presents a holiday campaign that blends classic products with fresh new launches, focusing on textile architectures that form the lights.
2. Embracing Light Collection - Santa & Cole collaborates with Clara Quintana Studio to present a new collection that guides product launches in an artful direction, with a spotlight on the textile architectures that form the lights.
3. Impact of Illumination on Well-being - FORM + LIGHT's vibrational designer and founder emphasizes the essentiality of light in impacting mood, sleep cycles, and cognitive function, highlighting the importance of weaving complimentary illumination amid interior environs.
Industry Implications
1. Interior Design - The holiday campaign by Santa & Cole with Clara Quintana Studio presents an opportunity for interior design companies to explore the integration of textile architecture with lighting designs.
2. Home Decor - Santa & Cole's holiday campaign offers an opportunity for home decor industry players to showcase artful lighting products that blend classic and contemporary design elements.
3. Wellness - The emphasis on the impact of illumination on well-being in Santa & Cole's campaign presents a disruptive innovation opportunity for the wellness industry to explore the intersection of light and cognitive function.