American Eagle embedded QR codes into its shirts for Giving Tuesday. The embedded QR codes are able to be scanned with a smartphone for charitable donations. After a code has been scanned, 100% of the sales will go toward Delivering Good, which is a nonprofit organization that helps homeless individuals.
Additionally, the company will enable consumers to make charitable donations at its checkouts during the holiday season. Donations made at American Eagle checkouts will also go toward Delivering Good.
American Eagle's embedded QR codes allow young consumers to feel socially engaged through making purchases at American Eagle stores. Additionally, the program allows the company to showcase itself as a socially conscious business, which is becoming more and more important to young consumers.
Charitable QR Codes
American Eagle Embedded QR Codes into Its Shirts for Giving Tuesday
Trend Themes
1. QR Code Donations - American Eagle's embedded QR codes allow for easy and convenient charitable donations through smartphone scanning.
2. Socially Conscious Purchases - American Eagle's program of embedding QR codes into shirts enables young consumers to feel socially engaged through their purchases.
3. Charitable Checkout Options - American Eagle's initiative of enabling charitable donations at checkouts during the holiday season provides an additional opportunity for customers to support a nonprofit organization.
Industry Implications
1. Retail - The retail industry can explore incorporating QR codes into products, allowing customers to make charitable donations with ease.
2. Fashion - The fashion industry can adopt embedded QR codes to encourage socially conscious purchasing and engage with young consumers.
3. Nonprofit - Nonprofit organizations can partner with retail and fashion companies to implement QR code initiatives, promoting charitable giving and raising awareness.