Gents, it’s time to think pink, or so proclaimed Emanuel Ungaro with his Spring 2010 collection shown at Paris Fashion Week.
The Emanuel Ungaro Spring 2010 collection was heavy on vibrant pinks, from pink collared shirts and matching ties, right down to Pepto Bismol loafers and cotton-candy colored fingerless gloves.
Emanuel Ungaro pushed the femmasculine look a notch further with floral print scarves and polka dot sashes. To top it off, the whole show took place on a watermelon-hued runway.
Cotton Candy Menswear
Vibrant Pink for Guys at the Emanuel Ungaro Spring 2010 Show
Trend Themes
1. Femmasculine Fashion - The emergence of gender-bending fashion items for men, such as floral print scarves and pink accessories, presents an opportunity for manufacturers and designers to expand their product lines to cater to the changing norms and preferences of male consumers.
2. Bold Color Menswear - The use of vibrant colors in menswear offers an opportunity for textile and clothing manufacturers to experiment with non-traditional hues, capitalize on the trend and create new statement pieces for modern fashion consumers.
3. Unconventional Runway Design - Fashion designers and event planners could disrupt the traditional runway design by using unconventional colors and themes, such as watermelon-hued runways, to create attention-grabbing and memorable experiences for show attendees.
Industry Implications
1. Fashion Industry - The rise of gender-bending fashion and bold colors in menswear presents an opportunity for fashion designers and textile manufacturers to shift their focus and create edgier and more daring designs that cater to modern male consumers.
2. Event Planning Industry - Fashion shows, especially when executed creatively, present an opportunity for event planners to experiment with unconventional design elements that can increase consumer engagement and set their events apart from traditional runway shows.
3. Marketing Industry - The trend of using bold colors and unconventional gender norms in menswear presents a disruptive opportunity for marketers to tap into changing consumer preferences and drive sales through effective brand messaging.