The ELLE Sweden 'Miami Beach' cover shoot has a bit of a boho edge in spite of showcasing rather typical, skin-revealing swimwear. This is due in large part to the types of coverups used throughout the photoshoot. In place of the more standard sarong and thonged footwear, the editorial showcases billowing hippie-like shirts, bold floral prints and slim metallic sandals.
Appearing in the July 2013 issue of the magazine, the ELLE Sweden 'Miami Beach' cover shoot was lensed by photographer Eric Josjö. It stars model Elsa Hosk. The blonde beauty was styled by fashion editor Lisa Lindqwister, who added a sporty flair through the use of a couple of baseball caps. The looks were perfected by hairstylist Mike Lundgren and makeup artist Katarina Håkansson.
Boho Beachwear Editorials
The ELLE Sweden 'Miami Beach' Photoshoot Stars Elsa Hosk
Trend Themes
1. Boho Beachwear - Opportunity for swimwear and beachwear companies to explore incorporating billowing hippie-like shirts and bohemian prints into their designs
2. Sporty Swimwear - Opportunity for swimwear and beachwear companies to incorporate sporty elements in a stylish way, such as using baseball caps as accessories
3. Alternative Coverups - Opportunity for fashion companies to explore alternative coverups beyond the standard sarong and thonged footwear, such as billowing shirts and metallic sandals
Industry Implications
1. Fashion - Fashion companies can take inspiration from the boho and sporty styles showcased in the ELLE Sweden 'Miami Beach' cover shoot for their beachwear collections
2. Swimwear - Swimwear companies can explore incorporating billowing shirts, bohemian prints, and sporty elements into their designs showcased in the ELLE Sweden 'Miami Beach' cover shoot
3. Photography - Professional photographers can explore incorporating boho elements in their beach photoshoots for a unique aesthetic and alternative coverups beyond the standard sarong and thonged footwear