Canadian luxury skincare label Elizabeth Grant International is known for its high-end products that appeal to consumers on a multigenerational basis, due to its wide array of versatile formulas that enable those with all skin types and concerns to find a product that they love.
A few of the label's most recent releases include the 'Wonder Effect Refining Serum Duo,' which address the five signs of aging by plumping and smoothing the appearance of skin with retinol, and the 'Suprême Cell Vitality Supersize Collection,' which includes a day, night, and eye serum. Another recent release is the 'Wonder Effect Retinologist Trio,' which also comes with a day and night cream, in addition to a powerful concentrate that gently exfoliates the skin.
In order to bring more awareness to its products and upcoming creations, the 60-year-old label has paired with Toronto-based communications and events agency Brill Communications. Founder and President Desia Halpin-Brill explained her enthusiasm towards the partnership by saying, "Elizabeth Grant International has a great story to tell, and the brand is committed to developing skincare products that are thoughtfully produced and scientifically proven."
Advanced Multigenerational Skincare
Elizabeth Grant Specializes in Versatile High-End Products
Trend Themes
1. Multigenerational Skincare - Disruptive innovation opportunity: Develop skincare products that cater to multiple generations by offering versatile formulas for different skin types and concerns.
2. Advanced Anti-aging Formulas - Disruptive innovation opportunity: Create skincare products that address multiple signs of aging, such as plumping and smoothing the appearance of skin with retinol.
3. Collaboration with Communications and Events Agencies - Disruptive innovation opportunity: Partner with communications and events agencies to increase brand awareness and effectively tell the story of skincare products that are thoughtfully produced and scientifically proven.
Industry Implications
1. Luxury Skincare - Disruptive innovation opportunity: Introduce high-end skincare products that appeal to consumers of all generations by offering versatile and effective formulas.
2. Communications and Events - Disruptive innovation opportunity: Develop strategies and collaborations with communications and events agencies to promote skincare brands and products effectively.
3. Scientific Skincare - Disruptive innovation opportunity: Conduct in-depth scientific research to develop skincare products that are thoughtfully produced and scientifically proven.