You've probably heard of Elisabetta Canalis (that name just rolls off the tongue doesn't it?) or have seen her in the mainstream. She's an Italian TV host, actress, supermodel, and George Clooney's current inamorata.
Elisabetta Canalis is also the face of Roberto Cavalli's Spring/Summer 2010 underwear ads. Apparently Canallis has always been fond of Cavalli's creations, and judging by this intimate animal print photoshoot, so should we.
Implications - The featured video plays Shakira's song She Wolf and shows behind-the-scenes peeks at the Roberto Cavalli’s Spring/Summer 2010 underwear ad campaign. The campaign was photographed by Mert Alas and Marcus Piggott. They certainly did a great job capturing Canalis as she posed flawlessly in the animal-print intimates.
Sizzling Animal-Print Skivvies
Elisabetta Canalis Heats Up Roberto Cavalli S/S 2010 Lingerie Ads
Trend Themes
1. Animal-print Lingerie - Animal-print lingerie is gaining popularity in fashion.
2. Celebrity Endorsements - Celebrity endorsements are becoming an effective marketing strategy for lingerie brands.
3. Behind-the-scenes Marketing - Behind-the-scenes marketing campaigns can create buzz and increase consumer interest in lingerie brands.
Industry Implications
1. Fashion - Fashion industry can benefit from leveraging animal-print lingerie trends.
2. Marketing and Advertising - Marketing and advertising industry can innovate behind-the-scenes campaigns with lingerie brands.
3. Celebrity and Entertainment - Celebrity and entertainment industry can explore profitable collaborations with lingerie brands for endorsements.