Electric-cars-are-from-girls.com is a website that has a lot of info on electric cars, for women! Why? Because, according to the site, electric cars are "SOO cute." Another reason that boosts up the electric car sales is that women may be better at caring for the earth!
Implications - The website uses sad scenarios to pull on the heartstrings of women looking for reasons to upgrade their wheels to a new electric car. It points out the sadness of having asthmatic children who are unable to play outside because of the air quality (which cars affect negatively) and how women are missing out on getting other things because they are shelling out so much money on gas.
Electric Cars Are For Girls
New Website
Trend Themes
1. Electric Cars - Opportunity for disruptive innovation: Develop electric cars with designs and features specifically targeted towards women.
2. Women in Clean Transportation - Opportunity for disruptive innovation: Create initiatives and campaigns that empower and educate women about the benefits of clean transportation, encouraging their active participation.
3. Emotional Marketing - Opportunity for disruptive innovation: Use emotional marketing techniques to appeal to women's values and create a stronger connection between electric cars and environmental sustainability.
Industry Implications
1. Automotive - Opportunity for disruptive innovation: Collaborate with women designers, engineers, and marketers to develop electric cars that cater to women's preferences and needs.
2. Environmental Awareness - Opportunity for disruptive innovation: Create platforms and campaigns that educate women about the environmental benefits of electric cars and inspire them to make eco-friendly choices.
3. Marketing and Advertising - Opportunity for disruptive innovation: Develop new strategies for emotional marketing that resonate with women, leveraging their desire for a cleaner and healthier world.