W Hotels Worldwide has teamed up with musician and entrepreneur will.i.am and The Coca-Cola Company to make its hotel rooms more eco-friendly by utilizing EKOCYCLE's sustainable bedding. For those unfamiliar, EKOCYCLE is a sustainability-focused lifestyle brand that specializes in products made from recycled materials.
As a result of the new partnership, W Hotels has committed to re-making all of its beds with EKOCYCLE's signature sustainable sheets, which are made from rPET (i.e., polyester made using recycled plastic). In particular, the company will begin using EKOCYCLE's king-sized sheets, which, within their material, contain approximately 31 recycled plastic water bottles.
"Working with will.i.am and Coca-Cola’s EKOCYCLE™ brand allows us to ‘change’ our sheets, reset our alarm clocks and pledge to make a difference one W Hotel stay at a time," said Sarah Doyle, Global Brand Director of W Hotels Worldwide.
Eco-Friendly Hotel Bed Sheets
W Hotels Worldwide is Re-Making Its Beds with EKOCYCLE Sheets
Trend Themes
1. Sustainable Hotel Practices - W Hotels is setting a trend by partnering with EKOCYCLE to make its rooms eco-friendly with sustainable bedding made from recycled materials.
2. Recycling Consumer Waste - EKOCYCLE revolutionizes the use of recycled plastic materials in the consumer industry, particularly in household linens.
3. Eco-friendly Hotel Amenities - As sustainability becomes a greater focus for travelers, hotels are looking for innovative ways to provide eco-friendly amenities, such as W Hotels' EKOCYCLE bedding program.
Industry Implications
1. Hospitality - W Hotels is disrupting the hospitality industry by making a commitment to use Ekocycle's sustainable bedding materials for its hotel establishments.
2. Consumer Goods - EKOCYCLE is disrupting the consumer goods industry by offering products made from recycled materials such as its signature sustainable bedding sheets used by W Hotels.
3. Environmental Sustainability - The demand for eco-friendly products such as EKOCYCLE's signature sustainable bedding is driving the growth of the sustainable products and services industry.