Following in the footsteps of brands such as McDonald's and Taco Bell, Burger King is expanding its morning menu with the addition of the Egg-Normous Burrito. The new dish puts a creative twist on the traditional breakfast sandwich by stuffing a complete meal into a warm flour tortilla.
The Egg-Normous Burrito is a gargantuan dish that combines multiple different breakfast items into one. The burrito itself consists of scrambled eggs, hash browns, thick-cut bacon, sausage, cheddar cheese, melted American cheese and a spicy sauce all packed inside a flour tortilla. The hearty wrap gives consumers an easy way to enjoy breakfast on the go by turning a complete meal into a portable, hand-held dish.
The Egg-Normous Burrito is likely to appeal to consumers who are looking for a hearty morning meal that can be enjoyed on the run.
Gargantuan Breakfast Burritos
The Egg-Normous Burrito is a Hearty Morning Meal Option
Trend Themes
1. Portable Breakfast Meals - The Egg-Normous Burrito offers a convenient and portable way to enjoy a complete breakfast on the go.
2. Breakfast Fast Food Innovation - Gargantuan breakfast burritos like the Egg-Normous Burrito demonstrate the potential for creative and indulgent breakfast options in the fast food industry.
3. All-in-one Breakfast Dishes - The trend of combining multiple breakfast items into one dish, as seen with the Egg-Normous Burrito, provides consumers with a convenient and satisfying breakfast option.
Industry Implications
1. Fast Food - Fast food chains can explore the opportunity to introduce unique and indulgent breakfast items, such as gargantuan burritos, to attract morning customers.
2. Convenience Stores - Convenience stores can consider incorporating portable breakfast options, like the Egg-Normous Burrito, to cater to busy consumers looking for a quick morning meal.
3. Catering and Food Delivery - Catering and food delivery services can tap into the trend of all-in-one breakfast dishes to offer convenient and satisfying morning meal options to their customers.