The Wendy's Egg BLT is arriving at participating locations in Canada in celebration of the brand's one-year anniversary of serving breakfast that promises to provide impressive flavor in a convenient format.
The sandwich starts off with a fluffy butter croissant that's reported to have more than 120 layers, and comes topped with a Canadian grade A egg, applewood-smoked bacon, a slice of cheese, tomato, lettuce and mayo. The sandwich takes a lunch or brunch-inspired approach to breakfast that's expected to be a hit amongst patrons seeking out a delicious yet convenient way to satisfy their hunger in the morning.
The Wendy's Egg BLT is only being served during breakfast hours at locations in Canada and will be around for a short time only.
Lunch-Inspired QSR Breakfast Sandwiches
The Wendy's Egg BLT is Arriving for Breakfast in Canada
Trend Themes
1. Lunch-inspired Breakfast Menus - There is an opportunity for fast-food chains to offer more menu items that combine lunch and breakfast flavors to appeal to customers who are looking for convenient and flavorful meals.
2. Premium Breakfast Sandwiches - There is a growing trend for premium breakfast sandwich options that use high-quality ingredients, such as artisan breads and specialty meats, to attract foodies and health-conscious consumers.
3. Limited-time Offer Menu Items - Creating limited-time offer menu items, like the Wendy's Egg BLT, can help fast-food chains to generate interest and excitement around their breakfast menus, while also encouraging customers to visit them more frequently.
Industry Implications
1. Quick Service Restaurants - Fast-food chains should consider these trends in order to innovate their breakfast menu offerings and stay ahead of the competition.
2. Food and Beverage - There is potential for food and beverage companies to develop and sell breakfast sandwich ingredients, like croissants and specialty condiments, to fast-food chains and other foodservice outlets.
3. Franchising - Franchisors and franchisees should consider innovating their breakfast menu offerings in order to attract customers and increase sales, while also maintaining brand consistency across all locations.