Suntory considers itself "a global beverage leader that produces a uniquely diverse portfolio" and to offset its activities, the company engages in a few sustainability-focused initiatives, an educational water campaign being one of them. The Mizuiku-Education Program, for instance, is a distinctive environmental education effort aimed at fostering children's connection with nature and their understanding of the vital role water and forests play. Deployed both in Japan and in collaboration with local NGOs across eight other countries, the program has achieved significant participation, with over 510,000 participants by the end of 2022.
In addition to the educational water campaign, Suntory also boasts Natural Water Sanctuary. Currently, "there are 22 water sanctuaries located around the company’s production sites in Japan." The initiative has also expanded beyond the region to the Suntory's Maker’s Mark distillery in the U.S.
Educational Water Campaigns
Suntory Boasts the Mizuiku-Education Program for Children
Trend Themes
1. Sustainability-focused Initiatives - The Mizuiku-Education Program is a distinctive environmental education effort aimed at fostering children's connection with nature and their understanding of the vital role water and forests play.
2. Global Collaboration - The Mizuiku-Education Program is deployed both in Japan and in collaboration with local NGOs across eight other countries, achieving significant participation.
3. Expanding Initiatives - Suntory's Natural Water Sanctuary initiative has expanded beyond the region to the Suntory's Maker’s Mark distillery in the U.S.
Industry Implications
1. Beverage Industry - Suntory's sustainability-focused initiatives offer disruptive innovation opportunities to enhance brand reputation and engage consumers.
2. Education Industry - The Mizuiku-Education Program presents an opportunity for educational institutions to incorporate environmental education and promote awareness among children.
3. NGO Industry - Suntory's collaboration with local NGOs in the Mizuiku-Education Program demonstrates the potential for partnerships in promoting environmental education and conservation worldwide.