Last year, Edible introduced its first baked goods and the cheesecakes and cookies quickly became some of its best-selling treats—and now, Edible Bakeshop helps to expand the selection of hand-crafted baked goods offered. Knowing that people crave treats that taste homemade, Edible launched Edible Bakeshop with limited-time-only miniature pumpkin cheesecakes, brownies, plus assorted cookies and much more.
The treats from Edible Bakeshop are sold as individual treats, boxes, platters and bundles, offering a sweet way to treat friends and loved ones to sweet baked goods. With the launch of Edible Bakery, the company recognizes that its offerings are evolving from special occasion purchases to everyday indulgences, and these treats help to support sweet and simple ways to do just that.
Miniature Baked Gifts
Edible Bakeshop Shares Hand-Crafted Treats as Everyday Indulgences
Trend Themes
1. Personalized Baked Goods - The trend of personalized baked goods allows for customization that enhances the overall customer experience.
2. Everyday Indulgences - The trend of offering everyday indulgences disrupts the traditional market of special occasion baked goods and allows for more frequent sales and relationships with customers.
3. Miniature Treats - The trend of miniature treats creates new opportunities for product line expansion that caters to customer preferences for portion control and convenience.
Industry Implications
1. Bakery and Pastry - The bakery and pastry industry can capitalize on the trend of everyday indulgences by updating their product lines to reflect customer preferences for taste, convenience, and personalization.
2. Gift and Retail - The gift and retail industry can enhance customer experiences and increase sales by offering personalized and everyday baked good options to their customers.
3. Food Delivery - The food delivery industry can expand their market by offering baked goods as part of their regular menu and incorporating miniature treats as a convenient and customizable option for their customers.