Croatian label Envy Room's latest lookbook puts edgy bridal fashions on display. In addition to vintage-inspired gowns with a feminine flair, this catalog also highlights edgier staples like "Just Married" logo tees, floor-length skirts and exaggerated shoulder gowns that pay homage to an 80s aesthetic.
Model Anastasia Djuric stars in the lookbook and channels a bride who isn't afraid to make a statement. Envy Room's edgy bridal fashions blend together vintage and contemporary elements and feature something for everyone. Whether you're a traditional or unconventional bride, the label's latest collection satisfies a variety of tastes. The catalog proves that non-conformist wedding apparel is becoming increasingly popular among millennial brides who are rejecting tradition on their big day.
Edgy Bridal Fashion
The Latest Envy Room Lookbook Boasts Unconventional Wedding Attire
Trend Themes
1. Non-conformist Wedding Apparel - Disruptive innovation opportunity: Create a brand that offers unconventional and edgy wedding attire for millennial brides who are looking to reject traditional styles.
2. Vintage-inspired Bridal Fashion - Disruptive innovation opportunity: Develop a line of wedding gowns and accessories that blend vintage elements with contemporary twists, catering to brides who seek a feminine and nostalgic look.
3. 80s Aesthetic in Bridal Fashion - Disruptive innovation opportunity: Introduce a collection of wedding attire inspired by the 80s, featuring exaggerated shoulder gowns and bold designs, targeting brides who want to make a bold statement.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Launch an online platform that curates and sells non-conformist wedding apparel from various independent designers, providing brides with a one-stop-shop for unique wedding fashion.
2. Bridal Boutique - Disruptive innovation opportunity: Create a local bridal boutique that specializes in vintage-inspired bridal fashion, offering personalized styling services and unique, one-of-a-kind gowns not found in mainstream stores.
3. Fashion Photography - Disruptive innovation opportunity: Establish a photography studio that specializes in capturing bold and unconventional wedding imagery, catering to couples who want to document their non-traditional wedding day in a unique and artistic way.