In 2023, it's estimated that shoppers will spend nearly $24.5 billion on beauty and cosmetics online and that makes e-commerce beauty packaging a must. Aptar Beauty + Home spent the last two years redesigning much of its beauty product packaging range so that its pumps, capsules, airless and aerosol solutions are "e-commerce capable."
Aptar Beauty + Home's Xavier Joseph, Vice President, Global Marketing & Innovation said, "According to our research leaking in transit is the biggest pain point consumers currently face. These innovative dispensing solutions are designed to eliminate that pain point for consumers and improve consumer sentiment for our brand partners."
To create these e-commerce beauty packaging solutions, a three-pronged approach was taken based on adaptation, integration and rethinking the omnichannel approach.
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Trend Themes
1. E-commerce Beauty Packaging - The trend towards e-commerce in the beauty industry presents an opportunity for packaging providers to develop solutions specifically designed for secure and convenient shipping.
2. Dispensing Innovations - Developing innovative dispensing solutions that eliminate common customer pain points, such as leaking in transit, can provide a disruptive advantage to packaging providers in the beauty industry.
3. Omnichannel Rethink - Adopting a three-pronged approach focused on adaptation, integration, and omnichannel rethink can help packaging providers improve brand sentiment and meet the growing consumer demand for e-commerce shopping in the beauty industry.
Industry Implications
1. Beauty & Cosmetics - As e-commerce becomes a must, the beauty industry must invest in innovative packaging solutions to meet consumer demand for secure and convenient shipping.
2. Packaging - Packaging providers can gain a competitive advantage by developing dispensing solutions that improve brand sentiment and address common customer pain points, such as leaking in transit, in the e-commerce beauty industry.
3. E-commerce - The growing demand for e-commerce shopping in the beauty industry presents an opportunity for packaging providers to rethink their omnichannel approach and develop e-commerce capable solutions that improve the customer experience.