This ecological market allows customers to trade plastic for food. Based in the Amazon Forest in between Brazil and Peru, the recycling market lets people swap plastic, aluminum cans and other recyclable items for food. Currently crowdfunding on Indiegogo's Generosity platform, Troc Troc -- Supermercado Consciente is led by Ashaninka Tribe spiritual leader Benki Piyako along with the House of Indians.
Recyclable materials are weighed and given in exchange for food vouchers. If the recyclables are clean, the customer will receive 20% more food as well. In the name of sustainability, the ecological market only stocks locally sourced produce. The raw materials are sent to a recycling plant nearby in Rio Blanco after the store processes them.
Plastic-Swapping Stores
The Amazonian Ecological Market Lets Customers Trade Recyclables for Food
Trend Themes
1. Plastic-trading Markets - Creating exchange markets for plastic and other recyclable materials can incentivize communities to dispose of waste properly while increasing access to food.
2. Locally Sourced Food Markets - The demand for access to sustainable food sources continues to increase as awareness about reducing carbon emissions grows.
3. Indigenous-led Environmental Initiatives - Partnerships between indigenous communities and entrepreneurs can provide opportunities for meaningful and effective projects which promote environmental wellness.
Industry Implications
1. Sustainable Agriculture - Promoting hyperlocal food production can encourage sustainability and create jobs for local communities.
2. Waste Management - Incentivizing proper waste disposal can increase recycling efforts and support local economies.
3. Eco-tourism - Indigenous-led initiatives aimed at environmental preservation can act as a unique selling point for ecotourism ventures and serve as an educational opportunity for travelers.