Puma, Atmos and photographer Mitsuaki Iwago have teamed up to bring you the PUMA x Atmos Endangered Species Collection, which includes six shoes featuring endangered animals. The collection is made up of the Polar Pack and the Asia Pack, each of which has three different shoe designs inspired by photos taken by Mitsuo Iwago who works for National Geography.
"Each shoe captures the unique characteristics of a specific animal and has a high quality image of Mr. Iwago's prized photography printed on the removable insole," Dexigner says. "The name and habitat of each animal is on the reverse tongue and the out sole in both English and Japanese. The shoes were created in hopes of bringing attention to the impact human activity has on these endangered animals."
The Polar Pack went on sale June 28th and the Asia pack comes out later this summer.
Ecological Awareness Sneakers
The Endangered Species Shoes
Trend Themes
1. Endangered Species Shoes - Creating shoes that feature endangered animals brings attention to environmental conservation efforts and encourages consumers to support eco-friendly initiatives.
2. Collaborative Collections - Partnering with photographers and organizations to create footwear collections raises awareness about endangered species and promotes conservation efforts through fashion collaborations.
3. Sustainable Fashion - Designing eco-friendly sneakers that incorporate high-quality images and information about endangered species encourages consumers to make mindful choices in their fashion purchases and support sustainable practices.
Industry Implications
1. Footwear - The footwear industry can explore more collaborations with photographers and conservation organizations to create collections that highlight environmental issues and promote sustainable fashion.
2. Fashion - The fashion industry can integrate eco-friendly initiatives by partnering with wildlife photographers and creating collections that raise awareness about endangered species and promote sustainable fashion choices.
3. Conservation - Conservation organizations can utilize collaborations with fashion brands to spread awareness about endangered animals and engage a wider audience in environmental conservation efforts.