Corona is well underway to revamping its business and producing the best possible version of eco-friendly beer packaging.
Six-pack plastic rings have been identified as one of the major ocean polluters and they have also been linked to being directly harmful to animals who get stuck in them. To minimize its environmental impact and have a more ethically focused business model, Corona has been experimenting with eco-friendly beer packaging. While not too long ago the company debuted biodegradable six-pack binders, the new product omits the need for additional material in their entirety. Produced in collaboration with ad agency Leo Burnett Mexico, the eco-friendly beer packaging allows for up to 10 beer cans to be stacked together
Stackable Eco-Friendly Beer Packaging
Corona Attempts to Abolish the Need for Six-Pack Rings
Trend Themes
1. Eco-friendly Packaging - Disruptive innovation opportunity: Develop sustainable packaging solutions that eliminate the use of harmful materials and reduce environmental impact.
2. Biodegradable Binders - Disruptive innovation opportunity: Create biodegradable alternatives to traditional six-pack rings to minimize plastic waste and protect marine life.
3. Stackable Packaging - Disruptive innovation opportunity: Design stackable beer packaging that maximizes space efficiency and convenience for consumers and retailers.
Industry Implications
1. Beverage Packaging - Disruptive innovation opportunity: Transform the beverage packaging industry by developing eco-friendly solutions that prioritize sustainability and consumer safety.
2. Advertising - Disruptive innovation opportunity: Collaborate with ad agencies to create impactful campaigns that promote eco-friendly beer packaging and raise awareness about the importance of sustainability.
3. Environmental Conservation - Disruptive innovation opportunity: Support initiatives and organizations focused on reducing plastic waste and promoting environmental conservation through innovative packaging solutions.