above & beyond chose Sulapac’s bio-based and sustainably sourced material for its lip balm cases, so that the eco-safe lip balms make the most of wood from industrial side streams and plant-based binders. The industrially compostable solution biodegrades without leaving permanent microplastics behind and it recognizes that compact lip balm products are often lost and as a result, they don't end up in the most appropriate place at the end of their usable life.
There are also lifetime-use refillable aluminum cases that further help to reduce the reliance on single-use plastics. above & beyond’s customers can sign up for a subscription to access quick and easy refill pods, also made of Sulapac’s material. These eco-safe lip balm cases have a QR code that links customers directly to a portal for managing subscriptions and refills.
Eco-Safe Lip Balms
above & beyond Uses Bio-Based Material for Its Lip Balm Cases
Trend Themes
1. Sustainable Packaging - Exploring alternative bio-based and compostable materials for product packaging to reduce reliance on traditional plastics.
2. Circular Economy - Developing circular models for product use and disposal, such as refillable and reusable packaging.
3. Eco-friendly Consumer Goods - Growing demand for environmentally responsible consumer products that prioritize sustainability in all aspects of production.
Industry Implications
1. Beauty & Personal Care - Innovation opportunities in the beauty industry to create more sustainable packaging for items like lip balm and other personal care products.
2. Packaging - Opportunities for the packaging industry to invest in developing and producing eco-friendly alternatives to traditional plastics.
3. Subscription Services - Increasing offerings of subscription-based services that prioritize sustainability, particularly in regards to circular models and refillable packaging solutions.