The ECO Rx is a new collection of upcycled lingerie and loungewear from female-founded Hanky Panky and it is focused on helping people reduce their carbon footprint, comfortably, during Earth Month. Using Lenzing's pioneering REFIBRA technology, the ECO Rx collection makes the most of upcycled cotton scraps from pre- and post-consumer cotton waste which are then transformed into cotton pulp. In fact, the environmentally responsible designs are made with a combination of 30% upcycled cotton and 70% wood pulp. The styles for daily wear include everything from thongs and long-sleeve tops to shorts and jogger pants in purple, peach and classic black colorways.
The launch of the ECO Rx collection goes along with the revitalized Lingeriecycle program, which allows consumers to "break up with their old intimates by responsibly recycling them."
Upcycled Underwear Collections
Hanky Panky's ECO Rx Collection Features 30% Upcycled Cotton
Trend Themes
1. Upcycling Fashion - The trend towards utilizing upcycling and sustainable manufacturing methods to create clothing and accessories, in order to reduce waste and promote eco-friendliness.
2. Refibra Technology - The trend towards using Lenzing's REFIBRA technology to create sustainable materials by upcycling cotton scraps from pre- and post-consumer cotton waste, making use of what would have otherwise gone to waste.
3. Sustainable Lingerie - The trend towards creating eco-friendly lingerie collections using upcycled and sustainable materials, while still providing comfortable and stylish options for consumers.
Industry Implications
1. Fashion - For clothing and accessory makers, there is an opportunity to innovate sustainable manufacturing processes that utilize eco-friendly materials and methods for making clothing and accessories.
2. Textile Recycling - The textile recycling industry presents an opportunity to create an efficient system for repurposing old clothing and materials, thus reducing waste and promoting sustainability.
3. Sustainable Lifestyle - For companies promoting a sustainable lifestyle, there is opportunity to expand their product offerings into eco-friendly lingerie and loungewear, with a focus on upcycling and utilizing sustainable materials and manufacturing processes.