A recent survey found that 88% of women would be more likely to be attracted to a man with an eco-friendly hybrid than a luxurious supercar. We've all seen those men cruise the streets in their Porsche 911s, reveling in the satisfaction they're drawing the attention of gorgeous young men, but what will happen to his ego when he realizes their gorgeous doe eyes are fixated on the driver of the Toyota Prius he just left in the dust?
The Kelton Research study for GM also found that, at a party, 80% of US car buyers would rather chat up the owner of a fuel-efficient car than someone with a fancy new sports car. It goes to show what women are more interested in conversations about the environment than ego-dominated chats, even over cocktails.
In addition, they also found that, “More than four out of 10 (45 percent) 18-43 year-olds say it's a fashion faux-pas nowadays to have a car that is not green or environmentally friendly.â€
Eco is the New Sexy
Study: Hybrids Hotter than Sports Cars
Trend Themes
1. Eco-friendly Transportation - Businesses can invest in developing eco-friendly transportation solutions to gain a competitive advantage in the market.
2. Green Marketing - Businesses can incorporate eco-friendliness into their marketing strategies to improve brand image and appeal to environmentally conscious consumers.
3. Sustainable Luxury - Businesses can create luxury products with a focus on sustainability to attract customers who desire both sophistication and environmental responsibility.
Industry Implications
1. Automotive Industry - Automakers can focus on developing eco-friendly vehicles to appeal to consumers who prioritize sustainability in their purchasing decisions.
2. Fashion Industry - Fashion brands can incorporate eco-friendly materials and production processes into their designs to appeal to environmentally conscious consumers and stay ahead of the fashion faux-pas curve.
3. Hospitality Industry - Hotels can invest in sustainable practices and services to appeal to consumers who prioritize environmental responsibility in their travel decisions.