And you thought stars only influenced their fans? Turns out celebs can have just as much impact on fellow lime-light baskers.
Hunky Entourage star, Adrien Grenier, has rubbed off on Paris the heiress. Ms. Hilton has jumped the bandwagon of celebrities looking to reduce their carbon footprints -- seems she's ready to use her Hollywood status for a little do-gooder promotion.
An unlikely duo, as Tree Hugger put it, "These pals have about as much in common as Al Gore and Donald Trump." The pair attended the 11th Hour ForestEthics premier together, and have been spotted zooming around in a Toyoto Prius hybrid, "scoping out a new eco-friendly home for Paris."
Grenier told Paris, “You're the most photographed woman in the world. Think what you could do if you used that attention to bring light to a cause.â€
Gorgeous Grenier has always been into environmentalism. For him, it's no publicity student; it's a way of life. "I try to eat free range organic foods. I try and walk if I can, which is why I love New York. Take a train. My home is a green home. To me I look at it as an investment and the things may cost a little bit more but ultimately it pays for itself. And then it gives you low emissions and its good for the environment. So people invest in all sorts of bizarre things. Why not invest in the quality of life?" Nice quote, TreeHugger!
Check out the video to see him deliver his green spiel at the 11th Hour Premiere.
What do you think, is Paris an eco-liar?
Eco-Friendly Paris Hilton
Adrien Grenier's Green Influence
Trend Themes
1. Celebrity Eco-consciousness - As more celebrities adopt eco-friendly practices, there's an opportunity to create and market sustainable products to the celebrity audience.
2. Green Homes - Building eco-friendly homes and retrofitting existing ones could be a disruptive innovation opportunity for construction businesses.
3. Environmental Activism - There's a growing trend of celebrities using their platforms to raise awareness of environmental issues, presenting opportunities for businesses that align themselves as eco-friendly companies.
Industry Implications
1. Entertainment - As more celebrities embrace eco-friendly practices, companies in the entertainment industry can create programming and content that promotes sustainable lifestyles.
2. Automotive - As more consumers seek eco-friendly alternatives, car companies that invest in hybrids and other fuel-efficient vehicles may have a disruptive advantage in the market.
3. Construction - An increase in the demand for sustainable homes presents a significant opportunity for construction companies to specialize in eco-friendly housing and retrofitting existing homes to be more environmentally conscious.