The founders of Selestial Soap created a new line of all-natural eco-friendly cleaning supplies for the laundry room called MyGreenFills, targeting consumers who want a truly clean way to wash their clothes. With a first order, MyGreenFill sends its consumers a container labeled: "The Last Jug You Will Ever Own," plus pouches made with a biodegradable rice paper that are filled with products like unscented laundry soaps, fabric softeners, stain removers and color brighteners. The idea is that this jug made from post-consumer resin and ocean waste plastic uses very little new materials as possible, so that overall waste is reduced as possible.
In the process of buying products to clean their houses, many consumers don't realize that they are actually dirtying the planet by cluttering landfills and oceans with containers that can't be recycled because of the leftover toxic products within. Annually, about a billion plastic laundry containers are discarded, but hopefully MyGreenFills will cut down on this number.
Waste-Free Clothing Cleaners
MyGreenFills Sells Zero Waste Eco-Friendly Cleaning Products
Trend Themes
1. Zero-waste Cleaning - Developing eco-friendly cleaning products and packaging that minimize waste and environmental impact.
2. Sustainable Packaging - Creating biodegradable packaging materials, like rice paper pouches, to reduce landfill waste from product containers.
3. Post-consumer Resin - Utilizing post-consumer resin and recycled ocean plastic to manufacture durable and sustainable product containers.
Industry Implications
1. Eco-friendly Cleaning Products - The growing demand for zero-waste and environmentally friendly cleaning solutions offers opportunities for companies to innovate and gain market share.
2. Sustainable Packaging - The need for sustainable packaging solutions creates opportunities for companies to develop innovative materials and design practices.
3. Recycled Plastic Manufacturing - The shift towards using post-consumer resin and recycled ocean plastic in manufacturing presents disruptive opportunities for the plastic industry to reduce waste and promote sustainability.