No wonder the Carbon Diem app, created by inventor Andreas Zachariah, received an award for innovation by the European Space Agency: it is an application for mobile phones that tracks the user’s carbon footprint.
Whether walking or riding in a vehicle, the user-friendly Carbon Diem "knows" the mode of transportation used. It uses an advanced software technology that transmits speed and distance, calculates it, and then uploads the information to a Global Positioning System (GPS).
Hopefully, when it becomes available in the Spring of 2009, it will spark other companies, via competition, to implement the same sort of technology that helps consumers be aware of their carbon footprints.
Apps to Track Carbon Footprints
Carbon Diem for Cellphones
Trend Themes
1. Carbon Footprint Tracking - Consumer demand for carbon footprint tracking technology is increasing, leading to opportunities for companies to create innovative solutions like the Carbon Diem app.
2. Transportation Emissions Reduction - The use of advanced software technology to track carbon emissions while using different modes of transportation presents an opportunity for companies to create innovative solutions that help reduce transportation emissions.
3. Competition-driven Innovation - The competition between companies to provide carbon footprint tracking technology can drive innovation and result in the creation of new and improved solutions.
Industry Implications
1. Mobile Apps - The Carbon Diem app demonstrates the potential for mobile app-based solutions that enable individuals to track their carbon footprints with ease and accuracy.
2. Transportation - Companies in the transportation industry have the opportunity to create innovative solutions that help reduce transportation emissions while also meeting consumer demand for carbon footprint tracking technology.
3. Software Development - Innovative software solutions will be key in enabling carbon footprint tracking and reducing transportation emissions, making software development an important industry for disruptive innovation opportunities.