Prerna Gupta and Parag Chordia are the founders of 'Hooked,' a service that offers eBooks for mobile devices. Upon learning that consumers are reading on their phones more and more, the two looked to create an app that would appeal to the younger generations that were doing so.
'Hooked' therefore is a brand of eBooks for mobile in the most literal sense -- telling stories via text conversations. The app has been a popular download so far among Generation Z readers, as well as Millennials, with over 400,000 downloads so far. The company decided to make the text stories after conducting research that revealed that Generation Z readers were quick to lose interest in stories, pushing them to devise a way that would make them pay attention.
Through its innovative storytelling method, 'Hooked' creates more suspense for young readers who await for the next text message to reveal more of the story, while also occupying their phones productively.
Generation Z eBooks
'Hooked' Makes eBooks for Mobile That Appeal to Youthful Readers
Trend Themes
1. Text Conversations as Storytelling - Opportunity for disrupting traditional book formats by presenting stories through text conversations, creating suspense and engagement for young readers.
2. Mobile Reading for Generation Z - Opportunity to meet the growing demand for mobile reading among Generation Z readers by offering engaging content that appeals to their preferences.
3. Creating Suspense in Ebooks - Opportunity to enhance the reading experience by incorporating suspenseful storytelling techniques in eBooks, capturing the attention of younger readers.
Industry Implications
1. Publishing - Disruption opportunity for the publishing industry to adapt to the preferences of Generation Z readers by exploring innovative formats and storytelling methods.
2. Mobile App Development - Opportunity for mobile app developers to create engaging reading experiences tailored to the expectations of Generation Z readers who prefer reading on their mobile devices.
3. Youth Entertainment - Opportunity for the youth entertainment industry to incorporate interactive storytelling techniques that cater to the short attention spans of Generation Z readers.