Following similar programs in other cities around the world, the New York subway is offering commuters free wifi and eBook access. In partnership with Penguin Random House and the Metropolitan Transit Authority (MTA), bar communications company Transit Wireless is celebrating 175 underground stations with Internet connectivity. The Subway Reads promotion is offering subway riders free access to 175 short stories and chapter samples from a variety of authors. In addition to free reading material, readers also have the opportunity to win one of three Amazon Kindle Fire tablets.
Scientific research suggests a shorter commute leads to greater happiness. A more productive ride to work combined to free wifi, which is also becoming an essential element of everyday life, will hopefully make a difference in the lives of New Yorkers.
Subway Reading Promotions
New York Subways are Offering Free Wifi and eBook Access in 175 Stations
Trend Themes
1. Free Wifi - There is a disruptive innovation opportunity for companies to offer free wifi in public spaces and transportation systems to enhance customer experience.
2. Ebook Access - There is a disruptive innovation opportunity for publishers and technology companies to collaborate and provide free or affordable eBook access to commuters, allowing for increased reading opportunities during transit.
3. Promotional Partnerships - There is a disruptive innovation opportunity for companies to form partnerships with transportation authorities and brands to offer targeted promotional campaigns to captive audiences during their commute.
Industry Implications
1. Telecommunications - The telecommunications industry can explore opportunities in providing free wifi services in public spaces, transportation hubs, and subway systems to improve connectivity and customer satisfaction.
2. Publishing - The publishing industry can capitalize on the growing popularity of ebooks by partnering with transportation authorities and technology companies to provide free or discounted access to digital reading materials during transit.
3. Marketing and Advertising - The marketing and advertising industry can leverage subway systems and transportation networks as potential platforms for targeted promotional campaigns, reaching a captive audience during their daily commute.