Eau de Space is a unique fragrance that is designed to capture the unique scent expeirence of outer space. Although the average person likely hasn't given much thought to what space smells like, NASA worked with specialists decades ago to develop the "smell of space," specifically for the purposes of training astronauts. The scent experience was created with the intention of reducing sensory overwhelmed by the unfamiliar.
As for the scent itself, Eau de Space is said to be bitter, smoky and burned with notes of gunpowder, seared steak, raspberries and rum. The unusual scent is set to be made available to the public via a Kickstarter campaign, and the scent will help to support STEM learning for students via experiential education.
Space-Inspired Perfumes
Eau de Space is a NASA-Developed Scent Capturing the Smell of Space
Trend Themes
1. Space-inspired Fragrances - Creating fragrances inspired by unique and non-traditional sources such as outer space could be a unique selling point for companies in the perfume and cosmetics industry.
2. Experiential Education and STEM Learning - Providing experiential education opportunities and supporting STEM learning like the Eau de Space Kickstarter campaign could be a disruptive innovation opportunity for companies in the education and non-profit industries.
3. Multi-sensory Products - Developing products that stimulate multiple senses such as smell, sight, and touch could be a disruptive innovation opportunity for companies in various industries such as food, beverages, and entertainment.
Industry Implications
1. Perfume and Cosmetics - Companies in this industry could take inspiration from outer space or other unique sources to create new and exciting fragrances.
2. Education - Companies in the education industry could consider innovative fundraising models such as Kickstarter to support STEM learning and experiential education activities.
3. Non-profit - Creating experiential education opportunities in partnership with businesses could be a potential disruptive innovation opportunity for non-profit organizations looking to support STEM learning.