Earth Pass has been developed as a digital platform for the consumer goods industry to provide plant-based consumers with access to vegan-friendly and environmentally conscious brands. The platform was established by Noah Hyams and Cara Scovazzo, Founders of VEPRENEUR and Mod.Eats respectively, and includes a text-based service for providing weekly discounts on plant-based products. Some of the brands featured includes Petaluma, Moku Foods and All Y'all Foods with consumers capable of enjoying impressive discounts on a variety of options.
Scovazzo commented on Earth Pass saying, "There are a lot of incredible brands out there driving their categories towards sustainability; they might not be perfect, but their impact matters. At Earth Pass, we believe that individual purchases do have the power to enact positive change for our planet. Our platform serves as a gateway for consumers to explore, experience, and embrace a lifestyle that prioritizes environmental sustainability."
Plant-Based Retail Platforms
Earth Pass Connects Eco Consumers and Vegan Brands
Trend Themes
1. Vegan-friendly Discounts - Earth Pass introduces a text-based service for providing weekly discounts on plant-based products, connecting eco consumers to vegan brands.
2. Eco Consumer Platforms - Plant-Based Retail Platforms like Earth Pass create digital spaces for environmentally conscious consumers to access a variety of vegan-friendly products and brands.
3. Sustainability-driven Discovery - Earth Pass serves as a gateway for consumers to explore and embrace a lifestyle that prioritizes environmental sustainability, featuring brands driving categories towards sustainability.
Industry Implications
1. Consumer Goods - Earth Pass disrupts the consumer goods industry by providing a platform for plant-based consumers to connect with eco-conscious brands and enjoy discounts.
2. Digital Marketing - Platforms like Earth Pass showcase opportunities for digital marketing strategies that target eco consumers interested in vegan-friendly and environmentally conscious products.
3. Food Tech - In the realm of food tech, Earth Pass highlights the innovations in connecting consumers with plant-based brands, fostering sustainability-driven choices in the market.