Starbucks is continuing to release its seasonal drink offerings with the latest being a frothy Earl Grey Tea Cream Frappuccino that's arriving just in time for the approaching spring season.
This delicious blended drink is only available at the brand's Japan-based locations, but is gaining attention around the globe for its Instagram-friendly aesthetic. The frappuccino is made from a cream base that's been infused with earl grey and finished with whipped cream, a spoonful of honey and fresh tea leaves which create a unique flavor profile.
The confection has been described as tasting "like an elegant and sweet royal milk tea," leaving consumers outside of Japan hoping the drink offering expands to other locations.
Seasonal Earl Grey Beverages
The Earl Grey Tea Cream Frappuccino is Available at Starbucks Japan
Trend Themes
1. Seasonal Beverage Offerings - Opportunities for beverage companies to release seasonal and limited-time drink offerings to attract consumer attention.
2. Instagrammable Drinks - Creating unique and visually appealing drinks can increase social media buzz and attract younger demographics.
3. Infusion Flavors - Opportunities for brands to infuse popular tea flavors into drinks to create unique and desirable taste profiles.
Industry Implications
1. Beverage - The beverage industry can capitalize on the trend of offering seasonal drinks and infusing popular flavors such as Earl Grey into their products to attract consumers.
2. Food and Beverage Retail - Retailers can create exclusive or limited-time offerings to attract customers to their stores or cafes.
3. Social Media - Social media companies and influencers can leverage the trend of Instagrammable drinks to create content that resonates with younger audiences.