When chief executive of Better Health Bakery, Ashwin Mathews, was looking for advice on how to own a successful commercial bakery with a social and environmental slant, he went to E5 Bakehouse for a little bit of advice. Based in East London, United Kingdom, E5 Bakehouse is a bakery and coffee shop that uses locally milled organic grains for its breads. It also serves lunch, hot drinks, and cakes.
E5 Bakehouse attempts to sell itself as not simply a company with delicious food but also a community space. They offer bread-making and pizza-making courses on the weekends as well. They also have a more general cookery class.
Contact Information
E5 Bakehouse website
E5 Bakehouse on Facebook
E5 Bakehouse on Twitter
Locally Milled Organic Grains
E5 Bakehouse is a Community Space and Bakery in East London
Trend Themes
1. Locally-sourced Ingredients - Disruptive innovation opportunity: Developing new products or services that utilize locally-sourced ingredients to meet the growing consumer demand for sustainable and ethical food options.
2. Community-based Businesses - Disruptive innovation opportunity: Creating business models that integrate community spaces and activities, such as classes and workshops, to enhance customer engagement and foster a sense of belonging.
3. Learning Experiences - Disruptive innovation opportunity: Building educational components into business offerings, such as bread-making and cookery classes, to provide customers with unique and valuable experiences.
Industry Implications
1. Bakery - Disruptive innovation opportunity: Incorporating locally milled organic grains and community-focused activities into bakery operations to differentiate from competitors and attract conscious consumers.
2. Coffee Shop - Disruptive innovation opportunity: Partnering with local suppliers and offering learning experiences like bread-making courses to create a distinct, community-oriented coffee shop identity.
3. Food Education - Disruptive innovation opportunity: Launching a specialized food education industry that combines experiential learning, community engagement, and sustainable gastronomy for individuals seeking knowledge and connection.