For the Dwayne Johnson Sports Illustrated cover, the publication decided to lens its images in a unique way, using the camera on a 'Motorola Moto Z' smartphone instead of the traditional photography gear.
In order to enhance these shots, Sports Illustrated used a 'True Zoom Moto Mod' attachment, as well as professional lights to get the right look. To promote its unconventional photography tactics, the Dwayne Johnson Sports Illustrated cover shoot incorporated behind-the-scenes footage.
Throughout it, 'The Rock' considers the influence the publication has had on him and his career as an athlete, as well as what it means to be voted the "sexiest man alive,' which the cover celebrates. The smartphone-captured images are revealed at the end, boasting a beautiful quality that makes them look like they came from top of the line equipment.
Smartphone-Captured Editorials
This Dwayne Johnson Sports Illustrated Cover Was Shot with a Phone
Trend Themes
1. Smartphone-captured Editorials - The trend of capturing editorial photos with smartphones opens up disruptive innovation opportunities for smartphone manufacturers and photography equipment companies.
2. Mobile Photography Enhancement Accessories - The trend of using accessories like the True Zoom Moto Mod to enhance smartphone photography creates disruptive innovation opportunities for companies specializing in mobile photography accessories.
3. Unconventional Promotion Strategies - The trend of incorporating behind-the-scenes footage and unconventional promotion strategies for photo shoots can inspire disruptive innovation opportunities for marketing and advertising agencies.
Industry Implications
1. Smartphone Manufacturing - The disruption caused by smartphone-captured editorials opens up innovative opportunities for smartphone manufacturers to improve camera technology and image quality.
2. Photography Equipment - The use of mobile photography enhancement accessories like the True Zoom Moto Mod creates new market opportunities for photography equipment manufacturers to develop compatible and high-performance accessories.
3. Marketing and Advertising - The trend of unconventional promotion strategies for photo shoots presents disruptive innovation opportunities for marketing and advertising agencies to explore unique ways of showcasing products and services.