Following its widely successful 'Orange Groove Cold Brew,' Dutch Bros is introducing a new range of frosted treats to kick off the summer season. The new 'Dutch Frosted Lemonades' arrive in two new varieties, the 'Blackberry Dutch Frosted Lemonade' and the 'Passion Fruit Dutch Frosted Lemonade.'
Dutch Bros' Frosted Lemonades are a blend of Dutch Bros' 'Frost,' combined with the brand's famous lemonade and enhanced with your preferred syrup flavor—either Blackberry or Passion Fruit. These refreshing beverages are garnished with real Strawberry Fruit to add a delicious finishing touch.
The lemonades are a refreshing alternative to soft drinks and iced coffees as they provide fruity flavor in every sip. The 'Dutch Frosted Lemonades' are available for a limited time at Dutch Bros' locations across the U.S.
QSR-Backed Frosted Lemonades
Dutch Bros Launches the New 'Dutch Frosted Lemonades' for Summer
Trend Themes
1. Frosted Lemonades as Summer Drinks - Frosted lemonades as a summer trend may create new opportunities for QSRs to develop refreshing alternatives to traditional carbonated drinks.
2. Syrup Flavor Enhancements - The use of preferred syrup flavors to enhance frosty lemonades can be an area for innovation for QSRs.
3. Real Fruit Garnishing - The added use of real fruit garnishing on frosty lemonades can become a trend that provides an innovative approach to garnishing beverages.
Industry Implications
1. Quick-service Restaurants (qsrs) - The Frosted Lemonades as summer drinks trend presents an opportunity for QSRs to offer seasonal and refreshing drinks on their menu.
2. Food and Beverage - The syrup flavor enhancements trend may potentially affect the food and beverage industry as customers seek more flavorful and diverse beverage options.
3. Fast Food - Real fruit garnishing on frosty lemonades trend can create a unique experience, which can benefit the fast-food industry in terms of customer satisfaction and loyalty.