With a slogan pushing you to ‘Last Longer,’ the Durex ‘Stamina Pillow’ would have been released eventually -- no pun intended. Featuring unsightly women whose faces are blown up to a large scale on the surface of a pillow, this piece is meant to pace the over-earnest.
Thick-skinned and sagging women embolden the pillow faces -- many have outdated do’s and odd facial expressions. Durex’s clever campaign is meant to give men that extra push to match their partner to the finish line. Doing the deed isn’t always pretty, and Durex, providing a quarter of the world’s market for condoms, sure understands that.
Making for a gruesome threesome, the Durex Stamina Pillow will keep you and your lady friend on track.
Endurance-Enhancing Sheets
The Durex Stamina Pillow has Grotesque Faces to Help You Stay in Sync
Trend Themes
1. Enhanced Endurance - The Durex Stamina Pillow demonstrates the trend of products aimed at enhancing stamina and endurance during physical activities.
2. Unconventional Marketing - Durex's clever campaign with the Stamina Pillow illustrates the trend of using unconventional and provocative marketing strategies to capture attention and stand out in the market.
3. Empowering Relationships - The Durex Stamina Pillow taps into the trend of products designed to empower and enhance relationships by addressing the challenges and realities of intimacy.
Industry Implications
1. Health and Wellness - The Stamina Pillow falls within the health and wellness industry, offering a unique product to improve physical performance and endurance.
2. Adult Products - Durex's Stamina Pillow aligns with the adult products industry, catering to the specific needs and desires of individuals seeking to enhance their intimate experiences.
3. Consumer Goods - The Stamina Pillow represents a disruptive innovation opportunity within the consumer goods industry, where brands can create unique and attention-grabbing products to differentiate themselves from competitors.