Canadian twins Dean and Dan Caten have focused on old Italian style for the DSquared2 Spring 2013 runway show. Mixing short-shorts, heavy gold chains, leather paperboy hats and formfitting tops has given the designers the ultimate guido stamp of approval for next spring. The Toronto-raised twins have much resembled the beloved Versace brand for next season.
Channeling rich Italy through the mixture of textures leaves this brand's loyal customers wanting more. From exposing midriffs to deep-v blouses, the DSquared2 Spring 2013 collection leaves nothing to the imagination. Glamorizing Italy's sultry style, the Caten twins have traveled far from their Canadian roots. The absenteeism of any Canadian influence is what has arguable given this brand its staying power. By exploring new cultures, one can fully grow into an iconic designer.
Guido-Inspired Catwalks
the DSquared2 Spring 2013 Channels Old Italy at Milan Fashion Week
Trend Themes
1. Italian-inspired Fashion - Disruptive innovation opportunity: Creating fashion lines that draw inspiration from Italian style and culture, appealing to customers who crave a mix of textures and sultry designs.
2. Revival of Guido Fashion - Disruptive innovation opportunity: Reimagining and modernizing the guido style by incorporating elements such as short-shorts, heavy gold chains, leather paperboy hats, and formfitting tops into fashion collections.
3. Cross-cultural Fashion Influences - Disruptive innovation opportunity: Exploring and embracing fashion influences from different cultures to create unique and iconic designs that transcend geographical boundaries.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Incorporating Italian-inspired elements, reviving guido fashion, and embracing cross-cultural influences to create cutting-edge fashion designs that resonate with customers.
2. Luxury Fashion - Disruptive innovation opportunity: Leveraging the appeal of Italian-inspired fashion and guido style to brand luxury fashion collections that cater to customers seeking unique, high-end designs.
3. Fashion Retail - Disruptive innovation opportunity: Curating fashion collections that blend Italian-inspired elements, guido fashion, and cross-cultural influences to create captivating offerings for fashion-conscious consumers.