Hannah Hart, aka 'MyHarto' has taken to YouTube with her cooking show, quite appropriately called 'My Drunk Kitchen.' The quirky twenty-something premiered her first five-minute clip in March and has seen much YouTube fame since. MyHarto's appeal lies in her very likeable and relatable personality and she seems to have tapped in to a previously unexplored, yet extremely popular market -- drunk cooking. With over 500,000 views, MyHarto's sixth episode, "Brunch?", is the most popular, but the others remain deserving of much attention as well, as she gives important life advice while, for example, cooking Kraft Mac & Cheese while overseas in London.
What sets Hart's My Drunk Kitchen apart from other YouTube hopefuls is how genuine her videos seem to be. Yes, there is a set-up and a lot of editing involved, but Hart is actually getting quite intoxicated as she stumbles her way through drunk cooking. With witty episode titles such as, "Omelette You Finish" and "Not Easy, Bake Oven," Hart proves to be more than just another heavily edited, unoriginal filmmaker. So sit back with a mimosa (or two... or five) and check out My Drunk Kitchen.
Ripped Recipes
Hannah Hart's 'My Drunk Kitchen' is Part YouTube Channel Part Party
Trend Themes
1. Drunk Cooking Videos - With the success of 'My Drunk Kitchen,' there is an opportunity for other creators to tap into this unique niche market of cooking under the influence.
2. Authenticity in Youtube - Hannah Hart's genuine and relatable personality in 'My Drunk Kitchen' highlights the importance of authenticity in YouTube content creation, potentially disrupting the heavily edited mainstream content.
3. Online Personalities in Cooking - The rise of personalities like Hannah Hart in the world of cooking highlights a trend towards more casual and entertaining content in the culinary industry, with potential disruptive innovation opportunities for online cooking classes or virtual cooking parties.
Industry Implications
1. Food and Beverage - The success of 'My Drunk Kitchen' could lead to an increase in demand for unique food and beverage content, as well as potential collaborations with alcohol brands for sponsorships.
2. Television and Film - The authenticity and personality-driven nature of 'My Drunk Kitchen' highlights a shift towards more relatable content, potentially disrupting the traditional Hollywood celebrity-driven model.
3. Social Media - The viral success of 'My Drunk Kitchen' on YouTube highlights the potential for brands to leverage social media platforms for targeted marketing and building a loyal following.