For Spring/Summer 2018 Australian fashion brand Ex Infinitas taps into a paradoxical societal system through surf and drug culture-exploring fashion. The line is a stylish commentary on the standard for happiness and success in life -- study, build a career, make money, settle down and start a family. The arrangements mix distinct characteristics of classic business attire and drifter aesthetic. Ex Infinitas contrasts the societal ideal with the "young surfer, colliding with cold weather" and a drug come down.
Through drug culture-exploring fashion and tapping into the image of the surfer as a care-free youth, Ex Infinitas highlights the theme of Escapism in its Spring/Summer 2018 collection. The result is a vibrant juxtaposition between the reality one is expected to entertain and the rebellion against it.
Photo Creduts: Fabien Montique
Drug Culture-Exploring Fashion
Ex Infinitas Juxtaposes Harsh Reality with Vibrant Colors
Trend Themes
1. Drug Culture-exploring Fashion - Ex Infinitas uses drug culture as a theme in its fashion collection, highlighting the theme of escapism.
2. Surfer-inspired Clothing - Ex Infinitas draws inspiration from the image of the surfer as a care-free youth in its fashion collection.
3. Juxtaposition of Styles - Ex Infinitas creates a vibrant contrast between classic business attire and drifter aesthetic in its fashion collection.
Industry Implications
1. Fashion Industry - Fashion brands can explore the theme of drug culture and escapism to create innovative and rebellious collections.
2. Surfing Industry - Surfing brands can collaborate with fashion brands to create surfer-inspired clothing that combines style and functionality.
3. Creative Industries - Photographers, stylists, and other creatives can explore the concept of juxtaposing styles to create visually impactful content for fashion brands.