Drug dealers are now dressing up their meth by mixing it with fruity drink powders and marketing it as 'Strawberry Quik'. Whether this is merely an effort to 'brand' their 'quality' product OR an effort to make meth more attractive to kids, is what's being called in to question.
Last year on Trend Hunter, we noted examples of drug dealers using marketing to establish brand loyalty and X-Box 360 Branded Ecstacy.
Drug dealers are not the most virtuous individuals on the planet and their latest efforts to make their wares more attractive has raised a few eyebrows.
Meth + Pop Rocks = Strawberry Quik (Drug Branding Or Dealing to Kids?)
Meth + Pop Rocks = Strawberry Quik (Drug Branding Or Dealing To Kids?)
Trend Themes
1. Fruity Drug Mixtures - Exploring the trend of drug dealers mixing illicit drugs with fruity drink powders to create more appealing products.
2. Drug Branding - Examining how drug dealers are using marketing strategies to establish brand loyalty for their illegal products.
3. Marketing to Kids - Investigating the concern of drug dealers making their drugs more attractive to children through colorful and enticing branding.
Industry Implications
1. Illicit Drug Trade - Identifying opportunities for disruptive innovation in combating the illegal drug trade and raising awareness about its dangers.
2. Marketing and Advertising - Exploring ways to regulate and monitor marketing practices to prevent illegal activities and protect vulnerable consumer groups.
3. Child Safety and Protection - Developing innovative solutions and policies to protect children from exposure to harmful substances and marketing tactics.