Tailor house Valin and Quebec-based ad agency Lg2 have collaborated to feature a heartwarming and incredibly inspiring project that focuses on giving former drug addicts another chance at living a better life. The ad is called 'Fits The Misfits' calls to attention the realization that drug addicts are not innately "bad" people, but rather, they are irrational victims that are particularly prone to their illness.
The short features interviews of past drug addicts, allowing us to glimpse into their former lives. The main hardship that the ex-addicts face is the inability to find a job in the field of their choice as employers are prejudiced against addicts. In the hope of improving employer's perception of the former addicts, the campaign helps to transform them into confident and dignified individuals by making a custom made suit for each participant.
The result of this campaign: all the men were employed.
Reformed Addict Wardrobe Campaigns
'Fits The Misfits' Help Ex-Addicts Find Jobs with Custom Suits
Trend Themes
1. Custom Suit Campaigns for Job Seekers - Tailoring companies can team up with employment agencies to create custom suits for job seekers as a way to boost their confidence and ultimately, their chances of landing a job.
2. Supporting the Recovering Addict Community - Businesses can get involved in supporting recovering addicts by partnering with organizations that provide resources and job training.
3. Challenging Stereotypes Through Marketing - Marketing campaigns that challenge negative stereotypes of certain groups can be a powerful way to change people's perceptions and promote social inclusion.
Industry Implications
1. Fashion and Apparel - Fashion and apparel companies can take a stance on social issues and partner with organizations working to improve the lives of marginalized groups.
2. Employment and Job Training - Employment and job training organizations can collaborate with fashion and apparel companies to provide their clients with custom clothing that boosts their self-esteem and confidence.
3. Marketing and Advertising - Marketing and advertising firms can use their platforms to promote social inclusion and challenge negative stereotypes of marginalized groups, partnering with organizations that provide support and resources for these communities.