Drink syrups are commonly used by bartenders and mixologists who want to infuse a variety of alcoholic beverages with additional flavor, but Crawley’s is aiming to inspire the at-home consumer with its newest product range.
Crawley’s Bartender Syrups is a line of flavored syrups that are designed to infuse drinks with the taste of burnt orange and vanilla or pomegranate and lime. These syrups have the potential to instantly elevate one's drinking experience and at the same time, offer entertainment in the form of mixing one's own drinks. http://www.thedieline.com/blog/2017/9/26/crawleysMany adult consumers are opting to stay home in favor of going for drinks at a bar, as they are also given more control over the subtle flavors that go into the making of their own drinks.
At-Home Bartender Syrups
Crawley’s Drink Syrups Turn the Average Consumer into a Mixologist
Trend Themes
1. Flavored Drink Syrups - The rise of flavored drink syrups opens up opportunities for creating unique and customized beverage experiences at home.
2. At-home Mixology - The trend of at-home mixology provides a disruptive innovation opportunity for companies to offer convenient and high-quality ingredients for DIY drink enthusiasts.
3. Entertainment Through DIY Drinks - The growing interest in mixing one's own drinks at home creates a demand for products that not only enhance the flavors but also offer an engaging and entertaining experience.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the flavored drink syrup trend by offering a wide range of innovative and unique syrup flavors to cater to at-home mixologists.
2. Food and Beverage Retail - Retailers specializing in food and beverages can incorporate flavored drink syrups into their product offerings, providing consumers with the tools to elevate their at-home drink experiences.
3. Home Entertainment - The home entertainment industry can explore partnerships with drink syrup brands to create immersive experiences that combine mixology and entertainment for consumers to enjoy at home.