Drink Factory embraces a fictional future as the basis for its second publication, Silent Neon Flowers. A conceptual name for a conceptual magazine full of conceptual cocktails, it "envisions a future in which humanity has disappeared and plants reclaim the city streets, and uses that idea as the starting point for a number of unusual and delicious-sounding cocktails," writes Cool Hunting.
A great read for those who appreciate such experimentations or want to try their hands at it themselves, the Drink Factory magazine shares innovative and advanced recipes that aren't meant to be whipped together with ease. Instead, it mimics the care and considering put into the bars associated with Drink Factory, which was founded by Tony Conigliaro of 69 Colebrooke Row. It also features stunning photos from Addie Chinn, Ollie Harrop and Ruth Vatcher.
Conceptual Cocktail Publications
Drink Factory's Silent Neon Flowers Explores a Fictional Future
Trend Themes
1. Conceptual Cocktails - Opportunity for creating unique and imaginative cocktail recipes that push the boundaries of flavor and presentation.
2. Fictional Future - Potential for designing immersive and imaginative experiences that transport customers to an alternative reality.
3. Advanced Recipes - Scope for developing complex and sophisticated drink recipes that require skill and expertise to create.
Industry Implications
1. Food and Beverage - Opportunity for bars and restaurants to offer conceptual cocktails and experiential dining based on imaginative themes.
2. Publishing - Potential for the creation of niche magazines and publications focused on experimental mixology and futuristic concepts.
3. Photography - Demand for talented photographers to capture stunning visuals that perfectly showcase innovative and unusual cocktails.