Water usually destroys art rather than being art itself. This video features nearly ten minutes of demonstration and dozens of pictures showing the creation of art on water using colored drops of what seems to be oil.
Hicabi Gulgen is the artist behind these wet water pictures. Check out the video to see him in action.
Implications - Creative art can be made from the most unlikely of sources, but it is remarkable inventions like this that stand out to consumers -- especially when employed in advertising. People have seen thousands of ads that employ the same old strategies, but anything that embraces an unusual medium definitely resonates more deeply and profoundly with viewers in the long run.
Drawing on Water
Hicabi Gulgen Uses Colored Oils to Create Hydrated Art
Trend Themes
1. Art on Unconventional Mediums - Creating art on unconventional mediums like water provides a disruptive innovation opportunity for artists to captivate viewers with unique and memorable experiences.
2. Hydrated Art - The use of water as a canvas for creating art presents an innovative trend that pushes the boundaries of traditional art forms and offers new possibilities for artistic expression.
3. Unconventional Advertising - Embracing unusual mediums, such as art created on water, can offer disruptive innovation opportunities for advertisers to create impactful and memorable campaigns that resonate with viewers.
Industry Implications
1. Fine Arts - The fine arts industry can explore the trend of creating art on unconventional mediums like water to push the boundaries of traditional art and provide unique artistic experiences.
2. Advertising - The advertising industry can leverage the trend of using unconventional mediums, such as art on water, to create disruptive campaigns that capture audience attention and leave a lasting impression.
3. Innovation Technology - The innovation technology industry can explore the development of new techniques and tools to facilitate creating art on unconventional mediums, opening up new possibilities for artistic expression and creativity.