Toronto-born rapper Aubrey Graham, better known as Drake, has had what some might call a successful career, but all his success and awards are nothing in the face of his latest accomplishment, the Drake Shake iPhone app.
Created by OKFocus, the Drake Shake app lets you insert the 'Best I Ever Had' rapper in all of your moments, regardless of whether or not he's actually there. Whether your at home, the mall, the laundromat or giving a presentation on coding, all you have to do is take a photo or choose a photo from the app, shake up your phone and instantly watch Drake appear in your photo.
The Drake Shake app automatically tags your photos with #DrakeShake making it easy to share the magical moment when Drake showed up at your Nana's 95th birthday.
Rapper Photobomb Apps
The Drake Shake App Lets You Insert the Rapper into Your Favorite Moments
Trend Themes
1. Celebrity Photobomb Apps - Developing apps that enable users to insert their favorite celebrities into their pictures can lead to a new form of social media entertainment and engagement.
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3. Social Media Marketing with User-generated Content - Leveraging user-generated content and social media platforms for marketing can increase brand visibility and create a sense of community among fans and customers.
Industry Implications
1. Mobile App Development - Mobile app developers can tap into the growing trend of celebrity photobomb apps to create fun and engaging mobile apps that cater to users' desire for personalized and shareable content.
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3. Marketing and Advertising - Marketers and advertisers can leverage user-generated content and social media platforms to create viral marketing campaigns that can increase brand visibility and awareness.