After their tremendous success with the Cherry Chocolate Rain campaign, Dr. Pepper is trying their hand at viral once again, this time opting to use a series of "ultra" high-definition banner ads on AOL. The campaign, being launched under the title, "Drool," is supposed to do just that: get you salivating and fiending an ice cold Dr. Pepper.
If close up footage of a sweating woman's curviest body parts can trigger your sex drive, ad agency EyeWonder is guessing a close up of a can of Dr. P could have the same effect on your taste buds, stimulating thirst for the soda brand. It will let viewers zoom in on several parts of the can to see close ups of dripping water beads and fizzing from the brim.
The accompanying text will say, "Drooling isn't polite, plus it's bad for your keyboard. 23 flavors in one big bold taste. Wipe your chin and explore more with Dr Pepper."
The ads were created by gigital agency VML and will run on the AOL network.
Ultra High-Def Banner Ads
Dr. Pepper Drool
Trend Themes
1. Ultra High-def Banner Ads - Disruptive innovation opportunity: Utilize ultra high-definition banner ads to create visually captivating and engaging advertisements.
2. Viral Campaigns - Disruptive innovation opportunity: Create viral campaigns to generate buzz and increase brand awareness.
3. Interactive Advertising - Disruptive innovation opportunity: Incorporate interactive elements into advertisements to actively engage viewers.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Experiment with unique advertising techniques to stand out in the competitive beverage industry.
2. Advertising Industry - Disruptive innovation opportunity: Embrace new technologies and strategies in advertising to stay relevant and attract a wider audience.
3. Digital Marketing Industry - Disruptive innovation opportunity: Leverage digital platforms and innovative advertising methods to create impactful marketing campaigns.