Dr Bach is a classic natural remedy brand that has updated its design to offer a better version of the classic botanical illustrations on its labels.
The Dr Bach brand has been around since the 1930s for those who prefer natural approaches to healthcare that work alongside researched medical practices. Its Flower Remedies collection features a series of floral essences that seek to enhance the health of those who use them, and are to be dropped into foods or teas in order to enhance their nutritional benefits.
Now, the Dr Bach Flower Remedy collection's labels feature the botanical illustrations that can be seen in old botanical books, and have colored strips that aim to enhance the differences between each product.
Rebranded Botanical Remedies
Dr Bach's Herbal Remedies Now Have a Redesigned Brand Identity
Trend Themes
1. Classic Natural Remedies - The updated design of Dr Bach's botanical remedies taps into the trend of consumers seeking natural and alternative healthcare solutions.
2. Enhanced Botanical Illustrations - The redesigned brand identity presents a disruptive innovation opportunity by leveraging the trend of visual storytelling and aesthetics in the botanical wellness industry.
3. Functional Food Enhancements - The drop-in feature of Dr Bach's flower remedies aligns with the trend of consumers seeking innovative ways to enhance the health benefits of their food and beverages.
Industry Implications
1. Natural Remedies - The Dr Bach brand's rebranded botanical remedies offer opportunities for disruption and growth in the natural remedies industry.
2. Wellness - The updated design of Dr Bach's Flower Remedy collection taps into the wellness industry trend of holistic and natural approaches to health and wellbeing.
3. Food and Beverage - The functional food enhancements provided by Dr Bach's flower remedies present opportunities for disruptive innovation in the food and beverage industry.