The Krispy Kreme Doughnut Waffles are a new take on the classic baked good that will provide consumers with a hybrid treat to enjoy when cravings hit. Also referred to as Doffles, the doughnuts feature the classic rounded shape of a doughnut with a hole in the middle, but maintain a flatter structure that is covered with a waffle grid pattern. The doughnuts come in six varieties to choose from including Original Glazed, Icing Sugar, Classic Cinnamon, White Chocolate, Dark Chocolate and Dark Chocolate Sprinkles.
The Krispy Kreme Doughnut Waffles are being launched for a limited time only at participating locations across Indonesia where patrons can pick up three of their favorite flavors for Rp 36.000, which converts to roughly $2.50.
Waffle-Inspired Doughnuts
The Krispy Kreme Doughnut Waffles are Available in Indonesia
Trend Themes
1. Hybrid Treats - Incorporating two popular food items into one product can offer consumers a unique experience and potentially open up new markets for food companies.
2. Creative Product Design - Innovative designs, such as the waffle-inspired grid pattern on these Krispy Kreme Doughnut Waffles, can help differentiate products in crowded markets and attract new customers.
3. Limited Time Offerings - Creating a sense of urgency through limited time offerings can increase consumer demand and drive revenue for companies in the food industry.
Industry Implications
1. Fast Food - Fast food chains can offer unique menu items like the Krispy Kreme Doughnut Waffles as limited time promotions to increase foot traffic and sales.
2. Bakery - Bakeries can experiment with creative designs and flavor combinations to create new and exciting products to attract customers of all ages.
3. Food Retail - Retailers can offer exclusive and limited time products that can incentivize customers to visit their stores and increase basket size with impulse purchases.