Word on the street is that an unnamed international publication is about to publish this spoof Nike ad. It features a guy in an 80s track suit and the text, "Douche Bags Wear Nike."
What will happen? I am guessing the normal. It will lead to explosive PR, give rise to lots of threatening legal letters, and the image will go incredibly viral. The vibrant Nike parody campaign has already appeared on the back of advertising magazines, so someone has money to throw at this.
I don’t mind the ad at all. Pop is very on trend, and even if I worked for Nike's PR, I don’t think I would mind it. Hmmmmm, me thinks that just maybe, the ad might even come from them. Who knows, but I
will update as details are revealed.
Retro Track Suit Spoofvertising
'Douche Bags Wear Nike' Ad
Trend Themes
1. Viral Spoof Advertising - This spoof Nike ad has the potential to go incredibly viral, creating an opportunity for brands to incorporate viral marketing strategies in their advertising campaigns.
2. Pop Culture-inspired Marketing - The use of pop culture references in advertising, like the 80s track suit in this Nike ad, is a trend that can be embraced by marketers to appeal to nostalgia and the current retro aesthetic.
3. Controversial Marketing Campaigns - The provocative nature of the 'Douche Bags Wear Nike' ad opens up opportunities for brands to push boundaries and create disruptive campaigns that grab attention and generate buzz.
Industry Implications
1. Advertising - The spoof Nike ad showcases the potential for creativity and innovative storytelling in the advertising industry, presenting an opportunity for agencies to think outside the box and create unique and engaging campaigns.
2. Apparel - The use of retro-inspired fashion, like the 80s track suit in the spoof ad, presents an opportunity for apparel brands to tap into the nostalgia trend and create products that resonate with consumers seeking a vintage aesthetic.
3. Social Media Marketing - The viral potential of the spoof Nike ad highlights the power of social media as a marketing tool, encouraging brands to focus on creating shareable content that resonates with their target audience.