For National Coffee Day on September 29th, Tim Hortons is dropping the Double Double Collection, which shares everything from hoodies and sweatpants to T-shirts and travel mugs. The limited-edition designs are designed to match the coffee chain's classic order, the Double Double, and they share a fun way for fans to express their fondness of coffee with cream.
To tie in with the fact that the coffee chain's slogan promises "fresh coffee made every 20 minutes," the line shares items for just 20 minutes at a time. Throughout the day, fans will want to keep coming back to see the new pieces that have dropped, all the way up until 6PM.
A portion of the proceeds from the purchases will help to support Tim Hortons Foundation Camps.
Exclusive Coffee-Colored Loungewear
Tim Hortons' Double Double Collection Shares Special Drops
Trend Themes
1. Coffee-inspired Fashion - Opportunity for fashion brands to collaborate with coffee chains to bring about exclusive clothing lines for branded coffee lovers.
2. Limited-time Fashion Drops - Opportunity for fashion retailers to experiment with limited-time collections to keep customers coming back and create buzz around their brand.
3. Sustainable Corporate Social Responsibility - Opportunity for brands to incorporate social responsibility by donating proceeds towards a worthy cause when launching exclusive merchandise lines.
Industry Implications
1. Fashion Industry - Fashion brands can team up with coffee chains to introduce exclusive merchandise themed on coffee and people’s love for it.
2. Retail Industry - Retailers can experiment with limited-time collections to keep customers coming back and create buzz around their brand.
3. Corporate Social Responsibility Industry - Brands and companies can incorporate social responsibility by donating proceeds towards a worthy cause when launching exclusive merchandise lines.