The Counter is leaning into sweet this season with the debut of two donut-forward offerings: the Glaze of Glory Donut Burger and Donut Kill My Vibe Shake.
A delicious twist on sweet and savory, both of the new offerings make clever use of classic glazed donuts. The Glaze of Glory Donut Burger starts with an all-natural Angus beef patty topped with cheddar cheese, sweet and spicy bacon, caramelized onions, and a fried egg, all of which is sandwiched between two glazed donuts. For even more sweetness, you can order the Donut Kill My Vibe Shake, which is a vanilla bean donut shake that features a rainbow sprinkle-garnished rim, 2 scoops of vanilla bean ice cream, whipped cream, sprinkles, chocolate syrup, and an entire glazed donut on top.
Donut lovers can find both menu items at locations nationwide now through June 30, 2022.
Donut-Topped Vanilla Shakes
The Counter is Serving Up the Sweet Donut Kill My Vibe Shake
Trend Themes
1. Donut-forward Offerings - Food and beverage industry can look into creating new products that incorporate doughnuts as a main ingredient for a unique flavor profile.
2. Sweet and Savory Fusion - Exploring the combination of sweet and savory flavors in food can lead to creating innovative and interesting dishes.
3. Over-the-top Desserts - Restaurants and cafes can experiment with creating extravagant desserts to attract customers who are looking for novel and indulgent food experiences.
Industry Implications
1. Fast Food - Fast food chains can create innovative doughnut burgers and shakes to appeal to customers who are looking for unique menu items.
2. Bakery - Bakeries can incorporate doughnuts into their pastry offerings to differentiate themselves from other shops and create buzz.
3. Beverage - Beverage manufacturers can experiment with creating sweet and unique drinks such as donut-topped shakes to offer consumers novel beverage experiences.